Do · ★ Campaign 1 of the Rebbe’s Ten · 10 minutes · no equipment
Love another Jew — today, on purpose
The Rebbe numbered his ten campaigns, and he put this one first — before Tefillin, before candles, before Torah study. Ahavas Yisroel (ah-HAH-vahs yis-roh-EL), the love of a fellow Jew, is the doorway the other nine walk through.
And it’s not a sentiment. It’s a practice, with reps.
The How
- Reach out to one Jew you’ve drifted from — today, before you close this page. A text counts. A call is better.
- Do one unasked favor for a Jewish person in your life this week — ideally without being noticed.
- Retire one grudge. Just one. You know which one. Judge them the way you’d want to be judged — generously, remembering you’ve never stood in their exact place.
The Light
Why did the Rebbe rank this above everything? Because of what a Jew is. If every Jew carries the same spark of the same G-d, then loving another Jew is never charity toward a stranger — it’s recognition. The same soul-stuff in you lives in them; your soul knows its family even when your mood doesn’t.
The great sage Hillel was once asked to teach the whole Torah on one foot. His answer was this mitzvah. The rest, he said, is commentary. The Rebbe ran his entire movement as that sentence in action.