You met a Jew. Hand them a card.

Somewhere out there is a Jew you’ll cross paths with this month — a coworker, a cousin, a stranger with a familiar last name — and something in you will want to say something. Most of us never do. It feels too big, too personal, too easy to get wrong.

So don’t say anything. Hand them a card. The card does the talking; the site does the teaching; you just bring the fire close enough. The Rebbe taught that if you know only alef — one letter — you teach alef. A card is alef.

The cards

Each card carries one line and a QR code that lands on the exact page written for that person — the anxiety card opens the letter on anxiety, the “just found out” card opens the welcome-home letter. You pick the card that fits the person in front of you. (That’s the Rebbe’s method in cardstock: meet the individual.)

Download: print at home (PDF) →

Download: print-shop file with bleed (PDF) →

The home file prints ten cards per sheet on plain cardstock. The print-shop file is one card per page with bleed — upload it to any online card printer.

How to give one (scripts for the nervous)

“You seem Jewish — this made me think of you.” · “I never know how to say this part, so I’ll just hand it over.” · “Someone gave me one of these once. Your turn.” · Leave it with the tip. · Kosher aisle, gym locker, seat pocket — a card left face-up is a card doing its job.

And if handing it over makes your heart pound a little: good. That pounding is the deed registering as real. Once is real.