Do · ★ Campaign 4 of the Rebbe’s Ten · weekday mornings
Put on Tefillin
This is where all ten campaigns began. In 1967, with war gathering around Israel, the Rebbe asked something nobody had asked before: go to where Jewish men are — streets, offices, army bases — and offer them the chance to put on Tefillin. No sermon attached. Just the mitzvah, offered with love. If a stranger ever warmly asked you, “Are you Jewish?” — this page is what he was offering.
Tefillin (teh-FILL-in) are two small black leather boxes with straps, worn by Jewish men from age thirteen up on weekday mornings. Inside each: tiny handwritten scrolls carrying the Shema. One box is bound on the arm, facing the heart. The other rests on the head, above the mind.
The How
- When: weekday mornings — not on Shabbat or major holidays, which carry their own sign of connection.
- The gear matters: kosher Tefillin are handwritten by a trained scribe and come from a reliable Judaica source — a purchase worth asking about (chabad.org can point you right, and many Chabad centers lend pairs happily).
- Learn the wrap from a person, once. The wrapping has a specific order — arm first, then head, with a blessing — and being shown once beats any diagram. A friend who wraps, or a local Chabad rabbi, will have you confident in one sitting. After that, it’s yours, every weekday morning, independently.
The Light
The symbolism is the whole idea, worn on the body: heart and mind, feeling and thought, bound to G-d. For a few minutes each morning, what you believe isn’t abstract — it’s strapped on.
The Rebbe connected this mitzvah to the protection of the Jewish people, and after 1967 the image of Jews wrapping Tefillin at the Western Wall became one of the defining Jewish pictures of the century. Many men describe their first time in almost physical terms: the strap tightens, and something three thousand years old suddenly has your arm in it.